Remembering the 2008 Financial Crisis and how it affected my finances and small business when help was not targeted properly.

Protect the At-Risk: A Better Strategy for Corona Virus?

Robert Tanguay
4 min readMar 16, 2020


It may be a better idea to implement a “protect at risk” strategy over social distancing and disruption.

The world is in some sort of chaos. Stock markets have been getting chopped, countries are shutting down. It is kind of scary.

Stock up 18% on Friday, down 18% Monday pre-trading. Source: Yahoo Finance

I’m watching stock futures (bets on the price of stock during trading hours), and they are wiping out the gains on Friday. People are making a ton of money. Most likely, it isn’t us.

Is it the financial geniuses? Day traders? Institutions? Brokers?

Democratic State Governors and City Mayors have responded much more rigorously in lock downs, school closings and other measures in attempt to slow the spread of Covid-19 to reduce the impact of the virus on local medical systems. I can understand why, and flatten the curve makes sense, but the numbers don’t seem to add up:

If you have limited resources, why not hyper-target?

Hyper Target Testing and Research

Shouldn’t we be implementing a more focused effort on protecting the at-risk population instead of the entire world?

Our limited supply of Covid-19 testing kits are best spent testing the workers, care givers and immediate family of our most at risk.

I’m not a medical professional, but I use the same principals in targeting leads for my marketing company.

Think nursing homes, medical clinics, AARP. Preferential testing and treatment for at risk populations to stop the spread and conserve resources.



Robert Tanguay

Deep thought re: Environment, AI, Equality, Economics, Small Business. Founder of New England Marketing & Efficiency; Author of “Incentives and the Environment”